Chief Executive Officer leads agency

Dana C. Arnett

CEO, WICKED BIONIC

Dana is the CEO of Wicked Bionic, a communications and advertising agency headquartered in Los Angeles. She leads the development of marketing and media strategies for government and private sector organizations, reaching communities across cultures, languages, and regions.

About

With more than three decades of experience in entertainment, marketing, and communications, Dana brings a deep understanding of how to translate complex information into clear, effective campaigns that reach and resonate with communities.

Her work reflects a long-standing focus on helping organizations communicate important information in ways that are accessible, relevant, and actionable.

Dana also speaks on communication strategy, leadership, and building meaningful connections across communities, as well as her experience building and growing a business after the age of 50.

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Background

Her work focuses on developing marketing and media strategies that help organizations communicate clearly and effectively with the communities they serve.

This includes media strategy, planning and buying, content development, and campaign execution across digital, streaming, radio, print, and out-of-home platforms.

Before founding Wicked Bionic, Dana spent more than three decades in the television industry, delivering thousands of hours of programming to audiences around the world. That foundation in storytelling, production, and audience engagement continues to shape how she approaches communication today.

Awards + Associations

Dana has been recognized for her leadership and contributions to the industry, including:

  • WBEC-West Supplier of the Year (two-time recipient)
  • 2025 Women of Excellence honoree
  • WE Magazine Top WBE CEO
  • 2025 NBIC Best of the Best SME
  • San Diego Gas & Electric Diverse Supplier of the Year
Dana C. Arnett speaking on a Women in Leadership panel at Getty House hosted by the Los Angeles Area Chamber of Commerce in Los Angeles

She is also a member of WBENC’s National Governance Forum and serves on the ScholarBridge board of the Fulfillment Fund, supporting access to a college education for under-resourced students.

Focus Areas

  • Leading the development of communications and advertising strategies that help organizations reach and connect with the communities they serve
  • Establishing and building partnerships with agencies, media partners, and organizations to deliver integrated communications and advertising solutions
  • Guiding campaign direction from strategy through execution with internal teams and partners
  • Supporting community engagement and public information efforts for government and mission-driven organizations
  • Ensuring multilingual and culturally relevant outreach reflects the communities being served

Community + Industry Engagement

Dana works closely with colleagues, partners, and organizations across industries, with a focus on building strong relationships and supporting community-driven initiatives.